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Strategy and Implementation SummaryWhat is your universal strategy to make your business a success and how will you attain this? Wedding Cake Shop Marketing StrategyWhat are the definite ways you are going to use in order to promote your Wedding Cake Shop business to your existing and would-be customers. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a approach to go for Wedding Cake Shop customers you may perhaps draw on long tail keyword search phrases preferably than short generic words. This ought to decrease your Pay Per Click costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy. Wedding Cake Shop Pricing StrategyWhat policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to apply to get the word out concerning your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits over your competitors that you can exploit to your benefit? Are you able to keep your costs lower than your rivals so that you are continually the cheapest? Do you have a superior locality? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence? Web StrategyAre you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information as regards putting your Wedding Cake Shop business online. Sales StrategyHow are you going to get sales for your Wedding Cake Shop business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to foster a relationship with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wedding Cake Shop business proposal to assist you. Management SummaryManagement TeamWho are the central protagonists in your company? Wedding Cake Shop Organizational StructureWhat is the structure of your business - who is in charge of every division in your organization? Personnel PlanThis should be a record of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not. Wedding Cake Shop Financial PlanWill you bring in all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan? Wedding Cake Shop Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Wedding Cake Shop Profit and LossYou can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Wedding Cake Shop Cash FlowYou should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should incorporate all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors. Exit StrategyHow exactly are you going to sell your Wedding Cake Shop Business?
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