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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Wedding Catering Service Marketing Strategy
What are the actual ways you are going to exercise in order to promote your Wedding Catering Service business to your existing and probable clients. You can also add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a strategy to go for Wedding Catering Service customers you may perhaps employ long tail keyword search phrases to a certain extent than short generic words. This should lower your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Wedding Catering Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out as regards your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are at all times the cheapest? Do you have a superior position? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Wedding Catering Service business online.
Sales Strategy
How are you going to pick up sales for your Wedding Catering Service business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to create a bond with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wedding Catering Service business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Wedding Catering Service Organizational Structure
What is the structure of your company - who is in charge of each division inside your organization?
Personnel Plan
This should be a list of every person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Wedding Catering Service Financial Plan
Will you bring all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Wedding Catering Service Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wedding Catering Service Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Wedding Catering Service Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Wedding Catering Service Business?
Wedding Catering Service Business Plan Page 1 | Wedding Catering Service Business Plan Page 2
Useful Wedding Catering Service Resources
Wedding Catering Service Marketing Plan | Wedding Catering Service Equipment | Wedding Catering Service Online
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