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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you go about this?
Wedding Stationery Maker Marketing Strategy
What are the genuine methods you are going to employ in order to market your Wedding Stationery Maker business to your existing and would-be customers. You can moreover add the expenses involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a method to target Wedding Stationery Maker customers you may well use long tail keyword search phrases rather than short generic words. This ought to bring down your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Wedding Stationery Maker Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your products and services to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you able to keep your expenditure lower than your opposition so that you are continually the cheapest? Do you have a first-rate location? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Wedding Stationery Maker business online.
Sales Strategy
How are you going to pick up sales for your Wedding Stationery Maker business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wedding Stationery Maker business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Wedding Stationery Maker Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This should be a roll of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Wedding Stationery Maker Financial Plan
Will you bring in all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Wedding Stationery Maker Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wedding Stationery Maker Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Wedding Stationery Maker Cash Flow
You should have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Wedding Stationery Maker Business?
Wedding Stationery Maker Business Plan Page 1 | Wedding Stationery Maker Business Plan Page 2
Useful Wedding Stationery Maker Resources
Wedding Stationery Maker Marketing Plan | Wedding Stationery Maker Equipment | Wedding Stationery Maker Online
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