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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you achieve this?
Wedding Supply Store Marketing Strategy
What are the real ways you are going to employ in order to market your Wedding Supply Store business to your existing and impending clients. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a system to target Wedding Supply Store clients you may well draw on long tail keyword search phrases to a certain extent than short generic words. This should decrease your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Wedding Supply Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out regarding your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your competition so that you are always the cheapest? Do you have a prime site? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information about putting your Wedding Supply Store business online.
Sales Strategy
How are you going to generate sales for your Wedding Supply Store business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build a bond with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wedding Supply Store business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Wedding Supply Store Organizational Structure
What is the structure of your company - who is the manager of every department within your business?
Personnel Plan
This ought to be a record of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Wedding Supply Store Financial Plan
Will you bring all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Wedding Supply Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wedding Supply Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Wedding Supply Store Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Wedding Supply Store Business?
Wedding Supply Store Business Plan Page 1 | Wedding Supply Store Business Plan Page 2
Useful Wedding Supply Store Resources
Wedding Supply Store Marketing Plan | Wedding Supply Store Equipment | Wedding Supply Store Online
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