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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you achieve this?
Weight Control Clinic Marketing Strategy
What are the real methods you are going to exercise in order to market your Weight Control Clinic business to your existing and potential clients. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using PPC as a means to go for Weight Control Clinic patrons you may perhaps draw on long tail keyword search phrases to a certain extent than short generic words. This ought to lessen your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Weight Control Clinic Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out as regards your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you capable of keeping your overheads lower than your opposition so that you are continuously the cheapest? Do you have a first-class location? Are you the original or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information regarding putting your Weight Control Clinic business online.
Sales Strategy
How are you going to pick up sales for your Weight Control Clinic business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to develop a relationship with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Weight Control Clinic business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Weight Control Clinic Organizational Structure
What is the structure of your business - who is in charge of each department in your organization?
Personnel Plan
This should be a roll of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Weight Control Clinic Financial Plan
Will you bring all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Weight Control Clinic Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Weight Control Clinic Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Weight Control Clinic Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your chief info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Weight Control Clinic Business?
Weight Control Clinic Business Plan Page 1 | Weight Control Clinic Business Plan Page 2
Useful Weight Control Clinic Resources
Weight Control Clinic Marketing Plan | Weight Control Clinic Equipment | Weight Control Clinic Online
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