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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you complete this?
Weight Loss Clinic Marketing Strategy
What are the definite ways you are going to exercise in order to promote your Weight Loss Clinic business to your existing and would-be patrons. You can additionally add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a approach to go for Weight Loss Clinic clients you could draw on long tail keyword search phrases significantly than short generic words. This should reduce your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Weight Loss Clinic Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are constantly the cheapest? Do you have a first-rate position? Are you the originator or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info on the subject of putting your Weight Loss Clinic business online.
Sales Strategy
How are you going to pick up sales for your Weight Loss Clinic business in the first place and how are you going to build up or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to develop a rapport with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Weight Loss Clinic business proposal to assist you.
Management Summary
Management Team
Who are the major players in your business?
Weight Loss Clinic Organizational Structure
What is the structure of your company - who is the manager of every department inside your business?
Personnel Plan
This ought to be a list of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Weight Loss Clinic Financial Plan
Will you bring in all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Weight Loss Clinic Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Weight Loss Clinic Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Weight Loss Clinic Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your fundamental info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Weight Loss Clinic Business?
Weight Loss Clinic Business Plan Page 1 | Weight Loss Clinic Business Plan Page 2
Useful Weight Loss Clinic Resources
Weight Loss Clinic Marketing Plan | Weight Loss Clinic Equipment | Weight Loss Clinic Online
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