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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you complete this?
Welding Contractor Marketing Strategy
What are the authentic methods you are going to employ in order to market your Welding Contractor business to your existing and prospective patrons. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a means to target Welding Contractor customers you may perhaps employ long tail keyword search phrases significantly than short generic words. This should condense your Pay Per Click costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Welding Contractor Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out about your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are constantly the cheapest? Do you have a superior site? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info concerning putting your Welding Contractor business online.
Sales Strategy
How are you going to generate sales for your Welding Contractor business in the first place and how are you going to boost or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together an association with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Welding Contractor business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Welding Contractor Organizational Structure
What is the structure of your business - who is in charge of every division within your business?
Personnel Plan
This ought to be a list of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Welding Contractor Financial Plan
Will you deliver all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Welding Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Welding Contractor Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Welding Contractor Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your essential info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Welding Contractor Business?
Welding Contractor Business Plan Page 1 | Welding Contractor Business Plan Page 2
Useful Welding Contractor Resources
Welding Contractor Marketing Plan | Welding Contractor Equipment | Welding Contractor Online
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