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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you go about this?
Wi-Fi Cafe Marketing Strategy
What are the tangible ways you are going to draw on in order to market your Wi-Fi Cafe business to your existing and probable clients. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a strategy to target Wi-Fi Cafe patrons you might draw on long tail keyword search phrases significantly than short generic words. This should decrease your Pay Per Click overheads as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Wi-Fi Cafe Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you capable of keeping your expenses lower than your opposition so that you are constantly the cheapest? Do you have a first-class place? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more information concerning putting your Wi-Fi Cafe business online.
Sales Strategy
How are you going to pick up sales for your Wi-Fi Cafe business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to shape an affiliation with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wi-Fi Cafe business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Wi-Fi Cafe Organizational Structure
What is the hierarchy of your business - who is the manager of each department inside your company?
Personnel Plan
This ought to be a directory of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Wi-Fi Cafe Financial Plan
Will you supply all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Wi-Fi Cafe Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wi-Fi Cafe Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Wi-Fi Cafe Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Wi-Fi Cafe Business?
Wi-Fi Cafe Business Plan Page 1 | Wi-Fi Cafe Business Plan Page 2
Useful Wi-Fi Cafe Resources
Wi-Fi Cafe Marketing Plan | Wi-Fi Cafe Equipment | Wi-Fi Cafe Online
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