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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you realize this?
Wind Pump Company Marketing Strategy
What are the actual ways you are going to exercise in order to market your Wind Pump Company business to your existing and potential patrons. You can in addition add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a strategy to go for Wind Pump Company customers you may perhaps draw on long tail keyword search phrases preferably than short generic words. This should condense your PPC costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Wind Pump Company Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you capable of keeping your costs lower than your rivalry so that you are always the cheapest? Do you have a premier place? Are you the original or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Wind Pump Company business online.
Sales Strategy
How are you going to get sales for your Wind Pump Company business in the first place and how are you going to boost or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wind Pump Company business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Wind Pump Company Organizational Structure
What is the structure of your company - who is in charge of each department in your business?
Personnel Plan
This ought to be a register of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Wind Pump Company Financial Plan
Will you supply all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Wind Pump Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wind Pump Company Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Wind Pump Company Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your critical info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Wind Pump Company Business?
Wind Pump Company Business Plan Page 1 | Wind Pump Company Business Plan Page 2
Useful Wind Pump Company Resources
Wind Pump Company Marketing Plan | Wind Pump Company Equipment | Wind Pump Company Online
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