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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you achieve this?
Windsurfing Instructor Marketing Strategy
What are the tangible methods you are going to exercise in order to promote your Windsurfing Instructor business to your existing and impending patrons. You can as well add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a means to target Windsurfing Instructor patrons you possibly will use long tail keyword search phrases rather than short generic words. This ought to lessen your PPC overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Windsurfing Instructor Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your services and products to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are continuously the cheapest? Do you have a first-rate place? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information about putting your Windsurfing Instructor business online.
Sales Strategy
How are you going to get sales for your Windsurfing Instructor business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to shape a relationship with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Windsurfing Instructor business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Windsurfing Instructor Organizational Structure
What is the structure of your business - who is the manager of each department within your business?
Personnel Plan
This should be a listing of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Windsurfing Instructor Financial Plan
Will you deliver all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Windsurfing Instructor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Windsurfing Instructor Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Windsurfing Instructor Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Windsurfing Instructor Business?
Windsurfing Instructor Business Plan Page 1 | Windsurfing Instructor Business Plan Page 2
Useful Windsurfing Instructor Resources
Windsurfing Instructor Marketing Plan | Windsurfing Instructor Equipment | Windsurfing Instructor Online
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