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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you go about this?
Wine Bar Marketing Strategy
What are the definite ways you are going to draw on in order to market your Wine Bar business to your existing and probable customers. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a strategy to go for Wine Bar clients you possibly will use long tail keyword search phrases to a certain extent than short generic words. This ought to decrease your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Wine Bar Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out as regards your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you capable of keeping your expenditure lower than your opposition so that you are always the cheapest? Do you have a superior location? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Wine Bar business online.
Sales Strategy
How are you going to pick up sales for your Wine Bar business in the first place and how are you going to boost or sustain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to create an affiliation with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wine Bar business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Wine Bar Organizational Structure
What is the hierarchy of your business - who is in charge of each department within your organization?
Personnel Plan
This should be a register of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Wine Bar Financial Plan
Will you provide all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Wine Bar Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wine Bar Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Wine Bar Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Wine Bar Business?
Wine Bar Business Plan Page 1 | Wine Bar Business Plan Page 2
Useful Wine Bar Resources
Wine Bar Marketing Plan | Wine Bar Equipment | Wine Bar Online
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