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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you attain this?
Wing Chun Martial Arts School Marketing Strategy
What are the concrete methods you are going to draw on in order to market your Wing Chun Martial Arts School business to your present and impending clients. You can furthermore add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For instance if you are using PPC as a strategy to target Wing Chun Martial Arts School patrons you may use long tail keyword search phrases to a certain extent than short generic words. This should decrease your Pay Per Click expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Wing Chun Martial Arts School Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivalry so that you are at all times the cheapest? Do you have a prime place? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Wing Chun Martial Arts School business online.
Sales Strategy
How are you going to get sales for your Wing Chun Martial Arts School business in the first place and how are you going to boost or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Wing Chun Martial Arts School business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Wing Chun Martial Arts School Organizational Structure
What is the structure of your business - who is in charge of every division within your business?
Personnel Plan
This should be a directory of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Wing Chun Martial Arts School Financial Plan
Will you contribute all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Wing Chun Martial Arts School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Wing Chun Martial Arts School Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Wing Chun Martial Arts School Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your central info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Wing Chun Martial Arts School Business?
Wing Chun Martial Arts School Business Plan Page 1 | Wing Chun Martial Arts School Business Plan Page 2
Useful Wing Chun Martial Arts School Resources
Wing Chun Martial Arts School Marketing Plan | Wing Chun Martial Arts School Equipment | Wing Chun Martial Arts School Online
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