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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you achieve this?
Yacht Club Marketing Strategy
What are the genuine ways you are going to use in order to market your Yacht Club business to your present and possible customers. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your customers better. For example if you are using PPC as a structure to go for Yacht Club clients you could employ long tail keyword search phrases preferably than succinct generic words. This should trim down your Pay Per Click costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Yacht Club Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competition that you can exploit to your gain? Are you able to keep your expenses lower than your competitors so that you are at all times the cheapest? Do you have a premier locality? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info with reference to putting your Yacht Club business online.
Sales Strategy
How are you going to acquire sales for your Yacht Club business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to foster a rapport with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Yacht Club business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Yacht Club Organizational Structure
What is the structure of your company - who is in charge of every department in your organization?
Personnel Plan
This ought to be a register of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Yacht Club Financial Plan
Will you provide all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Yacht Club Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Yacht Club Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Yacht Club Cash Flow
You ought to have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Yacht Club Business?
Yacht Club Business Plan Page 1 | Yacht Club Business Plan Page 2
Useful Yacht Club Resources
Yacht Club Marketing Plan | Yacht Club Equipment | Yacht Club Online
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