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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you attain this?
Yoga Marketing Strategy
What are the real methods you are going to draw on in order to promote your Yoga business to your existing and probable patrons. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using PPC as a structure to target Yoga patrons you may draw on long tail keyword search phrases rather than succinct generic words. This ought to lessen your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Yoga Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out as regards your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your competition so that you are constantly the cheapest? Do you have a superior place? Are you the pioneer or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Yoga business online.
Sales Strategy
How are you going to get sales for your Yoga business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together a rapport with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Yoga business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Yoga Organizational Structure
What is the hierarchy of your company - who is in charge of every department in your organization?
Personnel Plan
This ought to be a register of every person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Yoga Financial Plan
Will you contribute all your own funding or will it be an assortment of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Yoga Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Yoga Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Yoga Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your fundamental information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Yoga Business?
Yoga Business Plan Page 1 | Yoga Business Plan Page 2
Useful Yoga Resources
Yoga Marketing Plan | Yoga Equipment | Yoga Online
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