You just got a notice from your credit card company saying your interest rate has been doubled or worse. If you owe a large balance on that card, it’s going to make your payment go up significantly. How are you going to handle the financial crisis that’s going to cause?  Read More →

Remember the CAN-SPAM Act, enacted in 2003? Neither do many email marketers, if the amount of spam clogging email boxes each day is any indication. Here’s a quick review of the CAN-SPAM rules.  Read More →

Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. The Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape. Get ten of the lessons in this excerpt from Marketing Lessons from the Grateful Dead.  Read More →

Mailing a letter or two isn’t going to break your budget, but if you send out hundreds of letters a month or ship products to your customers, your shipping and postage costs can take a chunk out of your bottom line. Here are eight things you can do to reduce your mailing and shipping costs.  Read More →

Podcasting is a great way to show off what you know about your industry and build credibility and loyalty among your customers. If you want your podcast to make a good impression with your listeners, check out these eight hallmarks of a good podcast.  Read More →

Security cameras, especially when used in conjunction with an integrated security system, not only help police identify criminals after a crime, they also help deter crimes from taking place to begin with. Read more > >  Read More →

When you face obstacles in your business it can lead to frustration and fear, neither of which are helpful emotions when you’re trying to grow a small business. Here are three things you can do to get past those rough patches so you can keep your business growing.  Read More →

With over 16 million visitors a day, no business, big or small, can afford to ignore YouTube. Behind only Google and Facebook, YouTube is third most popular site in the world. And, it’s a goldmine for the marketing savvy. Creating a quality instructional video is a simple and effective way to generate traffic and increase your brand awareness.  Read More →

Whether you’re incorporating your business on your own or having a professional handle it, there are several common mistakes that people make. Find out what they are so you don’t make them, too.  Read More →

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Here are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals.  Read More →

Are you ready to move your business to the next level? Are you planning to target big corporations because you think acquiring some major accounts will put your business on the fast track to greater profits and success? Working with big customers may bring more profits, but it can also bring requirements and expenses that are hard to fulfill. Here’s a guide to the pros and cons of working with big companies.  Read More →

Community Development Corporations, or CDCs, exist in many communities to provide financial assistance to businesses that are beneficial to the community. Find out how CDCs work here.  Read More →

If you have spent any amount of time crafting sales emails, you know the importance of a good subject line to its overall performance. You also know predicting which subject lines will set your bottom line on fire and which will leave your readers cold is more like fortune-telling than weather forecasting. Here are a few tricks you can use to find out which subject lines are going to do well and which ones aren’t.  Read More →

Think you’d like to work from home? Whether you hope to be an offsite employee or plan to start your own home business, be sure you’re prepared for the unique challenges you face when you work at home.  Read More →

Clients and consultants alike usually dread fee discussions. Here are six strategies to help you preserve your profit margins and your client relationships as you work through pricing discussions.  Read More →