I had a great time at LikeMinds in the UK last week. It was a wonderful event seeking out meaning around people-to-people. It was a brilliant event. My part? I shared a bit of the mind behind the like. Here’s the video: If you can’t see it, click here .  Read More →

For many years, marketing to seniors has been regarded as a waste of time – that this demographic was set in its ways and closed to new ideas. But a few years ago, marketing expert Seth Godin published a blog post entitled “Marketing to Seniors (open and closed)”, that essentially turned this misconception on its head. In fact, Godin insists that seniors are just as open to new experiences, products, and lifestyle choices as the... 

For many years, marketing to seniors has been regarded as a waste of time – that this demographic was set in its ways and closed to new ideas. But a few years ago, marketing expert Seth Godin published a blog post entitled “Marketing to Seniors (open and closed)”, that essentially turned this misconception on its head. In fact, Godin insists that seniors are just as open to new experiences, products, and lifestyle choices as the... 

With better economic conditions coming soon, there couldn’t be a better time to brush up on your sales skills. The recent downturn has made companies think twice about who they are dealing with and has made them potentially more likely to switch suppliers. Perhaps to your firm? Here are a few ideas to get you and your sales team fired up! Don’t give up on your bottom 80% The rule of thumb has generally been that top 20% of your customers... 

Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them to do so. You wouldn’t send your paid sales force out into the world without the knowledge and tools to do their job, so why would you do that to your …  Read More →