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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Dancewear Retail Marketing Strategy
What are the tangible ways you are going to exercise in order to market your Dancewear Retail business to your existing and potential customers. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a means to target Dancewear Retail patrons you may well employ long tail keyword search phrases to a certain extent than short generic words. This should lower your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Dancewear Retail Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you able to keep your overheads lower than your opposition so that you are continuously the cheapest? Do you have a first-rate site? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Dancewear Retail business online.
Sales Strategy
How are you going to generate sales for your Dancewear Retail business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to foster a relationship with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dancewear Retail business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Dancewear Retail Organizational Structure
What is the hierarchy of your company - who is the manager of each division inside your business?
Personnel Plan
This should be a directory of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Dancewear Retail Financial Plan
Will you bring in all your own funding or will it be a mixture of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Dancewear Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dancewear Retail Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Dancewear Retail Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Dancewear Retail Business?
Dancewear Retail Business Plan Page 1 | Dancewear Retail Business Plan Page 2
Useful Dancewear Retail Resources
Dancewear Retail Marketing Plan | Dancewear Retail Equipment | Dancewear Retail Online
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