 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you attain this?
Directory Advertising Marketing Strategy
What are the actual ways you are going to draw on in order to market your Directory Advertising business to your existing and potential patrons. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a method to target Directory Advertising clients you may well use long tail keyword search phrases considerably than short generic words. This ought to trim down your PPC expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Directory Advertising Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out as regards your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your competition so that you are continually the cheapest? Do you have a superlative location? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can visit this website and get more info about putting your Directory Advertising business online.
Sales Strategy
How are you going to pick up sales for your Directory Advertising business in the first place and how are you going to expand or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to construct a rapport with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Directory Advertising business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Directory Advertising Organizational Structure
What is the hierarchy of your business - who is in charge of every department within your organization?
Personnel Plan
This ought to be a list of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Directory Advertising Financial Plan
Will you supply all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Directory Advertising Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Directory Advertising Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Directory Advertising Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your vital info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Directory Advertising Business?
Directory Advertising Business Plan Page 1 | Directory Advertising Business Plan Page 2
Useful Directory Advertising Resources
Directory Advertising Marketing Plan | Directory Advertising Equipment | Directory Advertising Online
Find a different business plan...