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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you accomplish this?
Discount Store Marketing Strategy
What are the actual methods you are going to draw on in order to market your Discount Store business to your present and probable customers. You can furthermore add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a system to go for Discount Store clients you could employ long tail keyword search phrases significantly than short generic words. This should trim down your PPC costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Discount Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out as regards your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you capable of keeping your costs lower than your rivalry so that you are always the cheapest? Do you have a superlative location? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Discount Store business online.
Sales Strategy
How are you going to pick up sales for your Discount Store business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to develop a bond with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Discount Store business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Discount Store Organizational Structure
What is the structure of your business - who is the manager of each department in your business?
Personnel Plan
This ought to be a register of each person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Discount Store Financial Plan
Will you bring all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Discount Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Discount Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Discount Store Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your critical information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Discount Store Business?
Discount Store Business Plan Page 1 | Discount Store Business Plan Page 2
Useful Discount Store Resources
Discount Store Marketing Plan | Discount Store Equipment | Discount Store Online
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