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Strategy and Implementation SummaryWhat is your general approach to make your business a winner and how will you accomplish this? Drawing Fabrication Shop Marketing StrategyWhat are the concrete methods you are going to use in order to market your Drawing Fabrication Shop business to your present and impending customers. You can also add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a system to target Drawing Fabrication Shop customers you could employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to diminish your Pay Per Click expenses as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy. Drawing Fabrication Shop Pricing StrategyHow did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into operation to get the sound out as regards your products and services to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage over your competition that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your opposition so that you are at all times the cheapest? Do you have a superior location? Are you the originator or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Drawing Fabrication Shop business online. Sales StrategyHow are you going to pick up sales for your Drawing Fabrication Shop business in the first place and how are you going to increase or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to construct a relationship with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Drawing Fabrication Shop business proposal to assist you. Management SummaryManagement TeamWho are the key protagonists in your business? Drawing Fabrication Shop Organizational StructureWhat is the structure of your company - who is the manager of each department within your company? Personnel PlanThis ought to be a directory of everybody in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not. Drawing Fabrication Shop Financial PlanWill you contribute all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan? Drawing Fabrication Shop Break Even AnalysisHow long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Drawing Fabrication Shop Profit and LossYou can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Drawing Fabrication Shop Cash FlowYou should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to consist of all your key info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors. Exit StrategyHow exactly are you going to sell your Drawing Fabrication Shop Business?
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