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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you achieve this?
Dressmaker Marketing Strategy
What are the real ways you are going to employ in order to promote your Dressmaker business to your present and prospective clients. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using PPC as a method to go for Dressmaker customers you possibly will use long tail keyword search phrases significantly than succinct generic words. This should bring down your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Dressmaker Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out concerning your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are continually the cheapest? Do you have a first-rate locality? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Dressmaker business online.
Sales Strategy
How are you going to generate sales for your Dressmaker business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dressmaker business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Dressmaker Organizational Structure
What is the structure of your business - who is the manager of every division in your business?
Personnel Plan
This should be a record of everyone in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Dressmaker Financial Plan
Will you provide all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Dressmaker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dressmaker Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Dressmaker Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your key information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Dressmaker Business?
Dressmaker Business Plan Page 1 | Dressmaker Business Plan Page 2
Useful Dressmaker Resources
Dressmaker Marketing Plan | Dressmaker Equipment | Dressmaker Online
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