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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you realize this?
Drive Through Marketing Strategy
What are the tangible ways you are going to employ in order to market your Drive Through business to your existing and impending patrons. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a method to go for Drive Through customers you could draw on long tail keyword search phrases significantly than succinct generic words. This ought to bring down your PPC outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Drive Through Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your opposition so that you are at all times the cheapest? Do you have a prime position? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Drive Through business online.
Sales Strategy
How are you going to pick up sales for your Drive Through business in the first place and how are you going to boost or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a bond with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Drive Through business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Drive Through Organizational Structure
What is the structure of your company - who is the manager of every division within your business?
Personnel Plan
This should be a listing of every person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Drive Through Financial Plan
Will you supply all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Drive Through Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Drive Through Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Drive Through Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Drive Through Business?
Drive Through Business Plan Page 1 | Drive Through Business Plan Page 2
Useful Drive Through Resources
Drive Through Marketing Plan | Drive Through Equipment | Drive Through Online
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