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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you accomplish this?
Drive Through Coffee Shop Marketing Strategy
What are the concrete ways you are going to use in order to promote your Drive Through Coffee Shop business to your present and possible clients. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using PPC as a technique to target Drive Through Coffee Shop clients you may perhaps employ long tail keyword search phrases rather than succinct generic words. This ought to decrease your PPC expenditure as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Drive Through Coffee Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you capable of keeping your expenditure lower than your opposition so that you are at all times the cheapest? Do you have a premier site? Are you the original or the only one to provide a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can visit this website and get more info regarding putting your Drive Through Coffee Shop business online.
Sales Strategy
How are you going to pick up sales for your Drive Through Coffee Shop business in the first place and how are you going to increase or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to encourage a bond with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Drive Through Coffee Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Drive Through Coffee Shop Organizational Structure
What is the structure of your business - who is the manager of each division in your business?
Personnel Plan
This should be a roll of every person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Drive Through Coffee Shop Financial Plan
Will you provide all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Drive Through Coffee Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Drive Through Coffee Shop Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Drive Through Coffee Shop Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Drive Through Coffee Shop Business?
Drive Through Coffee Shop Business Plan Page 1 | Drive Through Coffee Shop Business Plan Page 2
Useful Drive Through Coffee Shop Resources
Drive Through Coffee Shop Marketing Plan | Drive Through Coffee Shop Equipment | Drive Through Coffee Shop Online
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