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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you realize this?
Health and Fitness Consultant Marketing Strategy
What are the concrete methods you are going to use in order to market your Health and Fitness Consultant business to your existing and possible patrons. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a structure to target Health and Fitness Consultant customers you could employ long tail keyword search phrases preferably than succinct generic words. This ought to slash your PPC outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Health and Fitness Consultant Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you able to keep your costs lower than your rivals so that you are continually the cheapest? Do you have a first-rate locality? Are you the pioneer or the only one to supply a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Health and Fitness Consultant business online.
Sales Strategy
How are you going to pick up sales for your Health and Fitness Consultant business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build up a connection with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Health and Fitness Consultant business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Health and Fitness Consultant Organizational Structure
What is the hierarchy of your company - who is the manager of every division within your business?
Personnel Plan
This ought to be a directory of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Health and Fitness Consultant Financial Plan
Will you bring in all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Health and Fitness Consultant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Health and Fitness Consultant Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Health and Fitness Consultant Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Health and Fitness Consultant Business?
Health and Fitness Consultant Business Plan Page 1 | Health and Fitness Consultant Business Plan Page 2
Useful Health and Fitness Consultant Resources
Health and Fitness Consultant Marketing Plan | Health and Fitness Consultant Equipment | Health and Fitness Consultant Online
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