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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you achieve this?
Health Care Marketing Strategy
What are the real ways you are going to exercise in order to promote your Health Care business to your present and potential clients. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a method to go for Health Care clients you may well use long tail keyword search phrases considerably than short generic words. This ought to cut down your PPC outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Health Care Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your overheads lower than your rivals so that you are continually the cheapest? Do you have a first-class site? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more information in relation to putting your Health Care business online.
Sales Strategy
How are you going to get sales for your Health Care business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to put together a relationship with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Health Care business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Health Care Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your business?
Personnel Plan
This should be a record of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Health Care Financial Plan
Will you contribute all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Health Care Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Health Care Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Health Care Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your fundamental info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Health Care Business?
Health Care Business Plan Page 1 | Health Care Business Plan Page 2
Useful Health Care Resources
Health Care Marketing Plan | Health Care Equipment | Health Care Online
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