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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you achieve this?
Heavy Equipment Rental Marketing Strategy
What are the concrete ways you are going to draw on in order to promote your Heavy Equipment Rental business to your present and possible clients. You can furthermore add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a system to target Heavy Equipment Rental clients you might draw on long tail keyword search phrases preferably than short generic words. This should condense your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Heavy Equipment Rental Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out about your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you capable of keeping your expenditure lower than your rivalry so that you are always the cheapest? Do you have a first-class site? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can go and see this website and get more information on the subject of putting your Heavy Equipment Rental business online.
Sales Strategy
How are you going to acquire sales for your Heavy Equipment Rental business in the first place and how are you going to increase or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build a rapport with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Heavy Equipment Rental business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Heavy Equipment Rental Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This ought to be a record of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Heavy Equipment Rental Financial Plan
Will you contribute all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Heavy Equipment Rental Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Heavy Equipment Rental Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Heavy Equipment Rental Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Heavy Equipment Rental Business?
Heavy Equipment Rental Business Plan Page 1 | Heavy Equipment Rental Business Plan Page 2
Useful Heavy Equipment Rental Resources
Heavy Equipment Rental Marketing Plan | Heavy Equipment Rental Equipment | Heavy Equipment Rental Online
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