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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Holding Company Marketing Strategy
What are the genuine methods you are going to use in order to promote your Holding Company business to your existing and possible patrons. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a structure to target Holding Company patrons you may perhaps use long tail keyword search phrases to a certain extent than succinct generic words. This ought to cut down your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Holding Company Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out as regards your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competition so that you are continually the cheapest? Do you have a prime place? Are you the original or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Holding Company business online.
Sales Strategy
How are you going to get sales for your Holding Company business in the first place and how are you going to increase or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build up a connection with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Holding Company business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Holding Company Organizational Structure
What is the hierarchy of your company - who is in charge of each department within your company?
Personnel Plan
This should be a directory of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Holding Company Financial Plan
Will you provide all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Holding Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Holding Company Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Holding Company Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your vital information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Holding Company Business?
Holding Company Business Plan Page 1 | Holding Company Business Plan Page 2
Useful Holding Company Resources
Holding Company Marketing Plan | Holding Company Equipment | Holding Company Online
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