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Strategy and Implementation SummaryWhat is your common line of attack to make your business a success and how will you go about this? Ice Cream Shop Marketing StrategyWhat are the tangible ways you are going to draw on in order to market your Ice Cream Shop business to your existing and potential patrons. You can as well add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a system to go for Ice Cream Shop customers you possibly will draw on long tail keyword search phrases considerably than short generic words. This ought to condense your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy. Ice Cream Shop Pricing StrategyHow did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into operation to get the word out concerning your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits over your competition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your competitors so that you are always the cheapest? Do you have a first-rate site? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information about putting your Ice Cream Shop business online. Sales StrategyHow are you going to generate sales for your Ice Cream Shop business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to build up a connection with your patrons to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ice Cream Shop business proposal to assist you. Management SummaryManagement TeamWho are the key protagonists in your company? Ice Cream Shop Organizational StructureWhat is the hierarchy of your business - who is in charge of each department within your organization? Personnel PlanThis should be a directory of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not. Ice Cream Shop Financial PlanWill you bring in all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan? Ice Cream Shop Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Ice Cream Shop Profit and LossYou can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Ice Cream Shop Cash FlowYou should have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to contain all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors. Exit StrategyHow exactly are you going to sell your Ice Cream Shop Business?
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