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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you achieve this?
Landscape Designer Marketing Strategy
What are the real methods you are going to draw on in order to promote your Landscape Designer business to your present and potential clients. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a method to go for Landscape Designer clients you may draw on long tail keyword search phrases significantly than succinct generic words. This should condense your PPC outlay as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Landscape Designer Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out regarding your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivals so that you are always the cheapest? Do you have a superlative location? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Landscape Designer business online.
Sales Strategy
How are you going to acquire sales for your Landscape Designer business in the first place and how are you going to expand or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Landscape Designer business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Landscape Designer Organizational Structure
What is the structure of your company - who is the manager of every division within your company?
Personnel Plan
This should be a roll of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Landscape Designer Financial Plan
Will you bring in all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Landscape Designer Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Landscape Designer Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Landscape Designer Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your central info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Landscape Designer Business?
Landscape Designer Business Plan Page 1 | Landscape Designer Business Plan Page 2
Useful Landscape Designer Resources
Landscape Designer Marketing Plan | Landscape Designer Equipment | Landscape Designer Online
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