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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you go about this?
Light Bulb Company Marketing Strategy
What are the definite ways you are going to exercise in order to market your Light Bulb Company business to your existing and likely clients. You can furthermore add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a system to target Light Bulb Company patrons you possibly will draw on long tail keyword search phrases significantly than succinct generic words. This should lessen your PPC expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Light Bulb Company Pricing Strategy
What strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you able to keep your expenditure lower than your opposition so that you are constantly the cheapest? Do you have a premier position? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can visit this website and get more information on the subject of putting your Light Bulb Company business online.
Sales Strategy
How are you going to generate sales for your Light Bulb Company business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to construct a relationship with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Light Bulb Company business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Light Bulb Company Organizational Structure
What is the hierarchy of your company - who is in charge of each division inside your organization?
Personnel Plan
This should be a record of everyone in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Light Bulb Company Financial Plan
Will you provide all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Light Bulb Company Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Light Bulb Company Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Light Bulb Company Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your important info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Light Bulb Company Business?
Light Bulb Company Business Plan Page 1 | Light Bulb Company Business Plan Page 2
Useful Light Bulb Company Resources
Light Bulb Company Marketing Plan | Light Bulb Company Equipment | Light Bulb Company Online
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