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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you realize this?
Machine Shop Marketing Strategy
What are the definite methods you are going to employ in order to market your Machine Shop business to your present and probable customers. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a procedure to go for Machine Shop clients you might draw on long tail keyword search phrases significantly than succinct generic words. This should lessen your Pay Per Click overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Machine Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out regarding your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your advantage? Are you able to keep your outlay lower than your competition so that you are continuously the cheapest? Do you have a premier locality? Are you the original or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Machine Shop business online.
Sales Strategy
How are you going to pick up sales for your Machine Shop business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to put together a connection with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Machine Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Machine Shop Organizational Structure
What is the hierarchy of your business - who is the manager of every department within your company?
Personnel Plan
This ought to be a register of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Machine Shop Financial Plan
Will you supply all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Machine Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Machine Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Machine Shop Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Machine Shop Business?
Machine Shop Business Plan Page 1 | Machine Shop Business Plan Page 2
Useful Machine Shop Resources
Machine Shop Marketing Plan | Machine Shop Equipment | Machine Shop Online
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