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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you complete this?
Painting and Decorating Marketing Strategy
What are the tangible ways you are going to use in order to promote your Painting and Decorating business to your existing and potential customers. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a system to target Painting and Decorating clients you could employ long tail keyword search phrases preferably than succinct generic words. This should reduce your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Painting and Decorating Pricing Strategy
What line of attack did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you able to keep your expenses lower than your competitors so that you are at all times the cheapest? Do you have a superior place? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Painting and Decorating business online.
Sales Strategy
How are you going to acquire sales for your Painting and Decorating business in the first place and how are you going to increase or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build up a connection with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Painting and Decorating business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Painting and Decorating Organizational Structure
What is the hierarchy of your company - who is the manager of every department within your business?
Personnel Plan
This should be a register of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Painting and Decorating Financial Plan
Will you supply all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Painting and Decorating Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Painting and Decorating Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Painting and Decorating Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Painting and Decorating Business?
Painting and Decorating Business Plan Page 1 | Painting and Decorating Business Plan Page 2
Useful Painting and Decorating Resources
Painting and Decorating Marketing Plan | Painting and Decorating Equipment | Painting and Decorating Online
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