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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you go about this?
Paper Shredding Service Marketing Strategy
What are the genuine ways you are going to employ in order to promote your Paper Shredding Service business to your existing and prospective patrons. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using PPC as a technique to go for Paper Shredding Service clients you could employ long tail keyword search phrases preferably than short generic words. This should trim down your Pay Per Click expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Paper Shredding Service Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out regarding your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you able to keep your expenses lower than your competition so that you are constantly the cheapest? Do you have a premier locality? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Paper Shredding Service business online.
Sales Strategy
How are you going to get sales for your Paper Shredding Service business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Paper Shredding Service business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Paper Shredding Service Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your business?
Personnel Plan
This ought to be a register of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Paper Shredding Service Financial Plan
Will you provide all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Paper Shredding Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Paper Shredding Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Paper Shredding Service Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Paper Shredding Service Business?
Paper Shredding Service Business Plan Page 1 | Paper Shredding Service Business Plan Page 2
Useful Paper Shredding Service Resources
Paper Shredding Service Marketing Plan | Paper Shredding Service Equipment | Paper Shredding Service Online
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