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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you go about this?
Patent Office Marketing Strategy
What are the concrete ways you are going to draw on in order to market your Patent Office business to your present and possible customers. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a strategy to go for Patent Office patrons you could use long tail keyword search phrases preferably than short generic words. This ought to diminish your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Patent Office Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out concerning your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your benefit? Are you capable of keeping your costs lower than your opposition so that you are always the cheapest? Do you have a premier position? Are you the original or the only one to supply a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Patent Office business online.
Sales Strategy
How are you going to generate sales for your Patent Office business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to make a rapport with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Patent Office business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Patent Office Organizational Structure
What is the structure of your business - who is in charge of every department within your organization?
Personnel Plan
This ought to be a register of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Patent Office Financial Plan
Will you supply all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Patent Office Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Patent Office Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Patent Office Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Patent Office Business?
Patent Office Business Plan Page 1 | Patent Office Business Plan Page 2
Useful Patent Office Resources
Patent Office Marketing Plan | Patent Office Equipment | Patent Office Online
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