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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you achieve this?
Photography Studio Marketing Strategy
What are the tangible methods you are going to use in order to promote your Photography Studio business to your existing and prospective patrons. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using PPC as a approach to target Photography Studio patrons you could use long tail keyword search phrases preferably than succinct generic words. This ought to cut down your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Photography Studio Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competition so that you are constantly the cheapest? Do you have a first-rate position? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Photography Studio business online.
Sales Strategy
How are you going to acquire sales for your Photography Studio business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to build a bond with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Photography Studio business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Photography Studio Organizational Structure
What is the hierarchy of your business - who is in charge of every division within your company?
Personnel Plan
This ought to be a roll of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Photography Studio Financial Plan
Will you bring in all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Photography Studio Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Photography Studio Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Photography Studio Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Photography Studio Business?
Photography Studio Business Plan Page 1 | Photography Studio Business Plan Page 2
Useful Photography Studio Resources
Photography Studio Marketing Plan | Photography Studio Equipment | Photography Studio Online
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