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Strategy and Implementation SummaryWhat is your universal strategy to make your business a success and how will you achieve this? Poker Shop Marketing StrategyWhat are the tangible methods you are going to use in order to market your Poker Shop business to your existing and likely customers. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a means to target Poker Shop patrons you could draw on long tail keyword search phrases considerably than succinct generic words. This should lessen your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy. Poker Shop Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into practice to get the word out regarding your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your rivals that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competition so that you are continuously the cheapest? Do you have a prime position? Are you the original or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Poker Shop business online. Sales StrategyHow are you going to get sales for your Poker Shop business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Poker Shop business proposal to assist you. Management SummaryManagement TeamWho are the chief players in your company? Poker Shop Organizational StructureWhat is the hierarchy of your business - who is the manager of every division inside your company? Personnel PlanThis should be a register of each person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not. Poker Shop Financial PlanWill you bring all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan? Poker Shop Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Poker Shop Profit and LossYou can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Poker Shop Cash FlowYou should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should consist of all your key information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors. Exit StrategyHow exactly are you going to sell your Poker Shop Business?
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