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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
Pond Construction Company Marketing Strategy
What are the tangible methods you are going to employ in order to promote your Pond Construction Company business to your present and would-be patrons. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a structure to go for Pond Construction Company customers you could draw on long tail keyword search phrases rather than succinct generic words. This ought to diminish your PPC expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Pond Construction Company Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out as regards your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you able to keep your expenses lower than your competition so that you are continually the cheapest? Do you have a premier site? Are you the pioneer or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more information concerning putting your Pond Construction Company business online.
Sales Strategy
How are you going to acquire sales for your Pond Construction Company business in the first place and how are you going to grow or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to shape a connection with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pond Construction Company business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Pond Construction Company Organizational Structure
What is the structure of your business - who is the manager of each division in your business?
Personnel Plan
This should be a directory of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Pond Construction Company Financial Plan
Will you provide all your own funding or will it be a mix of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Pond Construction Company Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pond Construction Company Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Pond Construction Company Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your crucial info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Pond Construction Company Business?
Pond Construction Company Business Plan Page 1 | Pond Construction Company Business Plan Page 2
Useful Pond Construction Company Resources
Pond Construction Company Marketing Plan | Pond Construction Company Equipment | Pond Construction Company Online
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