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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you attain this?
Pool Service Company Marketing Strategy
What are the tangible methods you are going to draw on in order to promote your Pool Service Company business to your existing and would-be patrons. You can also add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a system to go for Pool Service Company patrons you may employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to bring down your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Pool Service Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you able to keep your costs lower than your rivalry so that you are at all times the cheapest? Do you have a prime position? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can visit this website and get more information about putting your Pool Service Company business online.
Sales Strategy
How are you going to pick up sales for your Pool Service Company business in the first place and how are you going to grow or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to develop a relationship with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pool Service Company business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Pool Service Company Organizational Structure
What is the structure of your company - who is in charge of every department in your organization?
Personnel Plan
This should be a directory of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Pool Service Company Financial Plan
Will you bring in all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Pool Service Company Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pool Service Company Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pool Service Company Cash Flow
You ought to have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your essential info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Pool Service Company Business?
Pool Service Company Business Plan Page 1 | Pool Service Company Business Plan Page 2
Useful Pool Service Company Resources
Pool Service Company Marketing Plan | Pool Service Company Equipment | Pool Service Company Online
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