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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you attain this?
Public Transit Service Marketing Strategy
What are the concrete methods you are going to draw on in order to promote your Public Transit Service business to your existing and possible clients. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using PPC as a system to target Public Transit Service patrons you might draw on long tail keyword search phrases to a certain extent than short generic words. This ought to trim down your PPC expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Public Transit Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are at all times the cheapest? Do you have a first-rate place? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more info as regards putting your Public Transit Service business online.
Sales Strategy
How are you going to generate sales for your Public Transit Service business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to shape a rapport with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Public Transit Service business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Public Transit Service Organizational Structure
What is the hierarchy of your business - who is in charge of each department inside your company?
Personnel Plan
This should be a roll of each person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Public Transit Service Financial Plan
Will you supply all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Public Transit Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Public Transit Service Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Public Transit Service Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your essential info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Public Transit Service Business?
Public Transit Service Business Plan Page 1 | Public Transit Service Business Plan Page 2
Useful Public Transit Service Resources
Public Transit Service Marketing Plan | Public Transit Service Equipment | Public Transit Service Online
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