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Strategy and Implementation SummaryWhat is your general stratagem to make your business a success and how will you accomplish this? Reflexologist Marketing StrategyWhat are the definite ways you are going to employ in order to promote your Reflexologist business to your existing and would-be patrons. You can in addition add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For example if you are using PPC as a means to target Reflexologist clients you possibly will draw on long tail keyword search phrases preferably than short generic words. This ought to shrink your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy. Reflexologist Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to apply to get the sound out about your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage over your opposition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your opposition so that you are constantly the cheapest? Do you have a superior position? Are you the original or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info regarding putting your Reflexologist business online. Sales StrategyHow are you going to get sales for your Reflexologist business in the first place and how are you going to increase or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to make a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Reflexologist business proposal to assist you. Management SummaryManagement TeamWho are the main protagonists in your company? Reflexologist Organizational StructureWhat is the hierarchy of your company - who is the manager of every department inside your organization? Personnel PlanThis ought to be a roll of everybody in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not. Reflexologist Financial PlanWill you contribute all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan? Reflexologist Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Reflexologist Profit and LossYou can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Reflexologist Cash FlowYou ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to contain all your central info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors. Exit StrategyHow exactly are you going to sell your Reflexologist Business?
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