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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Residential Letting Agency Marketing Strategy
What are the tangible ways you are going to employ in order to market your Residential Letting Agency business to your existing and impending customers. You can additionally add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a approach to target Residential Letting Agency clients you may perhaps employ long tail keyword search phrases significantly than succinct generic words. This ought to diminish your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Residential Letting Agency Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your advantage? Are you able to keep your costs lower than your rivalry so that you are continually the cheapest? Do you have a first-class location? Are you the original or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more info on the subject of putting your Residential Letting Agency business online.
Sales Strategy
How are you going to acquire sales for your Residential Letting Agency business in the first place and how are you going to expand or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to construct a connection with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Residential Letting Agency business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Residential Letting Agency Organizational Structure
What is the structure of your business - who is the manager of every division within your business?
Personnel Plan
This should be a register of everyone in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Residential Letting Agency Financial Plan
Will you bring all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Residential Letting Agency Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Residential Letting Agency Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Residential Letting Agency Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your essential information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Residential Letting Agency Business?
Residential Letting Agency Business Plan Page 1 | Residential Letting Agency Business Plan Page 2
Useful Residential Letting Agency Resources
Residential Letting Agency Marketing Plan | Residential Letting Agency Equipment | Residential Letting Agency Online
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