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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you attain this?
Scaffolder Marketing Strategy
What are the tangible methods you are going to employ in order to promote your Scaffolder business to your existing and possible clients. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a technique to target Scaffolder clients you could employ long tail keyword search phrases rather than short generic words. This should shrink your PPC overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Scaffolder Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your outlay lower than your competitors so that you are always the cheapest? Do you have a premier locality? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Scaffolder business online.
Sales Strategy
How are you going to generate sales for your Scaffolder business in the first place and how are you going to intensify or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to create a connection with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Scaffolder business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Scaffolder Organizational Structure
What is the hierarchy of your company - who is in charge of each division inside your company?
Personnel Plan
This should be a list of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Scaffolder Financial Plan
Will you contribute all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Scaffolder Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Scaffolder Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Scaffolder Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your vital information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Scaffolder Business?
Scaffolder Business Plan Page 1 | Scaffolder Business Plan Page 2
Useful Scaffolder Resources
Scaffolder Marketing Plan | Scaffolder Equipment | Scaffolder Online
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