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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you achieve this?
Upscale Lounge Marketing Strategy
What are the real ways you are going to exercise in order to market your Upscale Lounge business to your existing and potential clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a means to target Upscale Lounge clients you could draw on long tail keyword search phrases to a certain extent than succinct generic words. This should decrease your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Upscale Lounge Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out regarding your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you able to keep your outlay lower than your opposition so that you are at all times the cheapest? Do you have a first-class position? Are you the pioneer or the only one to supply a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information regarding putting your Upscale Lounge business online.
Sales Strategy
How are you going to pick up sales for your Upscale Lounge business in the first place and how are you going to increase or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build an affiliation with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Upscale Lounge business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your business?
Upscale Lounge Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your company?
Personnel Plan
This should be a list of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Upscale Lounge Financial Plan
Will you bring all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Upscale Lounge Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Upscale Lounge Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Upscale Lounge Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your important information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Upscale Lounge Business?
Upscale Lounge Business Plan Page 1 | Upscale Lounge Business Plan Page 2
Useful Upscale Lounge Resources
Upscale Lounge Marketing Plan | Upscale Lounge Equipment | Upscale Lounge Online
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