Free Video Production Business Plan
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Strategy and Implementation Summary

What is your universal line of attack to make your business a success and how will you attain this?

Video Production Marketing Strategy

What are the genuine methods you are going to use in order to market your Video Production business to your existing and possible customers. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For example if you are using PPC as a way to target Video Production customers you could draw on long tail keyword search phrases rather than succinct generic words. This should lower your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.

Video Production Pricing Strategy

What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to put into operation to get the sound out regarding your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your costs lower than your competition so that you are continually the cheapest? Do you have a prime locality? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?

Web Strategy

Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info with reference to putting your Video Production business online.

Sales Strategy

How are you going to acquire sales for your Video Production business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to build an association with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Video Production business proposal to assist you.

Management Summary

Management Team

Who are the central protagonists in your company?

Video Production Organizational Structure

What is the structure of your business - who is in charge of every division in your organization?

Personnel Plan

This should be a register of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.

Video Production Financial Plan

Will you supply all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?

Video Production Break Even Analysis

How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Video Production Profit and Loss

You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.

Video Production Cash Flow

You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This ought to consist of all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.

Exit Strategy

How exactly are you going to sell your Video Production Business?

Video Production Business Plan Page 1 | Video Production Business Plan Page 2

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Useful Video Production Resources

Video Production Marketing Plan | Video Production Equipment | Video Production Online

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